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Tuesday, September 21 • 9:00am - 12:00pm
Pre-Conference Symposium: IoT & Wireless: Hey Network, It's Me, Sensor: Opportunities & Challenges in a Connected World

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The Internet of Things is giving rise to unprecedented amounts of sensor data, which is poised to transform nearly every aspect of our lives from smarter cities to more efficient manufacturing plants and better energy management to health and wellness applications. Not only is there a challenging set of requirements with respect to functionality, cost, power, connectivity, and physical dimensions of these IoT devices and systems, there are connectivity and networking issues and concerns that are new and unfamiliar to engineers that work with sensors and electronics. These include power management, RF interference, data synchronization, and competition among resources for bandwidth access.
Attendee takeaways:
  • Insights and advice on how to design better connected devices
  • Strategies for managing the myriad decisions and trade-offs in IoT systems design
  • Insights on how to select system components including sensors and wireless communications options
  • Guidance on taking a design from concept to commercialization faster and more effectively

9:00AM - 9:05AM PDT
Host: Matt Hamblen, Editor, Fierce Electronics
Opening Remarks

9:05AM - 9:35AM PDT

Speaker: Brian Johnson, City Manager, Peachtree Corners
Title: Interview/Q&A with Fierce Electronics

9:35AM - 10:05AM PDT

Speaker: Sanjeet Pandit, Global Head, Smart Cities & Digital Transformation, Qualcomm
Title: Interview/Q&A with Fierce Electronics

10:05AM - 10:35AM PDT 
Speaker: Jack Gold, Founder and Principal Analyst, J. Gold Associates LLC
Title: Interview/Q&A with Fierce Electronics
Description: All manner of sensors are becoming “smart” with the abundance of processing power available in smaller and less expensive chips. They are also being connected over high speed and low latency 5G to edge computing assets that perform a variety of functions, often being bolstered by AI/ML. But will the recent shortage of semiconductors being felt in many industries worldwide stymie the growth and necessity of deploying sensor networks in smart cities, autonomous vehicles, security and industrial solutions, etc.? Does this shortage, which is expected to last at least 6 – 12 more months, negatively impact what would otherwise be an impressive growth potential for all manner of smarter things? And are there “workarounds” to this challenging issue? Attend our session where these topics will be analyzed.

10:35AM - 11:05AM PDT 
Speaker: Rick Usher, Founder & CEO, The Usher Garage LLC
Title: Interview/Q&A with Fierce Electronics

11:05AM- 11:50AM PDT

Moderator: Steve Brumer, Business Partner, BH IoT Group
Speaker: Chris Bursey, CEO, DCS
Speaker: Ben Muhlenbruch, VP Marketing & Business Development, Ready Wireless
Speaker: Bryan Hagedon, Head of Wireless Innovation, Spectrum
Title: Panel: How to Make Money in Today’s IoT Ecosystem
Description: Today’s Industrial IoT ecosystem is wide, deep and expanding every day. And IIoT integration with sensors, devices, clouds, platforms, software, hardware, installation and integration, is difficult in itself! But knowing how to make money in today’s IoT ecosystem has never been more important than it is now. Attendee takeaways:
  • Hear expert advice on the money-making opportunities from within the IoT ecosystem 
  • Learn about strategies on how to collaborate with partners to make money together 
  • Gain insight on the future of money-making opportunities in IoT 
  • Get guidance around what NOT to do and how to avoid losing money selling and deploying IoT 

11:55AM - 12:00PM PDT 
Host: Matt Hamblen, Editor, Fierce Electronics
Closing Remarks

Host
avatar for Matt Hamblen

Matt Hamblen

Senior Editor, Fierce Electronics
Matt Hamblen is an award-winning journalist and a veteran of wireless and components coverage for Computerworld. He has written extensively about 5G chips and base stations, covering Qualcomm, Nokia, Ericsson, and Huawei, among others. Appearing in videos and print and his own s... Read More →

Speakers
avatar for Brian Johnson

Brian Johnson

City Manager, City of Peachtree Corners
BrianL. Johnson isthe current City Manager of Peachtree Corners, Georgia.  As City Manager, he is the Chief Executive Officer of the city and is responsible for the management of all city departments and of all city affairs.  He is currently one of only 1,379local government management... Read More →
avatar for Sanjeet Pandit

Sanjeet Pandit

Global Head, Smart Cities & Digital Transformation, Qualcomm
Mr. Sanjeet Pandit is the Global Head for Smart Cities practice at Qualcomm, Inc USA and responsible for Carrier and Ecosystem relationships in this domain. His expertise in the telecom industry spans over 20 plus years. He specializes in the areas of Smart City design, creation of... Read More →
avatar for Jack Gold

Jack Gold

Founder and Principal Analyst, J. Gold Associates LLC
Jack E. Gold is Founder and Principal Analyst at J.Gold Associates, LLC. covering the many aspects of business and consumer computing and emerging technologies. Mr. Gold has been a technology analyst for more than 25 years, and has more than 45 years of experience in the computer... Read More →
avatar for Rick Usher

Rick Usher

Assistant City Manager, City of Kansas City, MO
Rick Usher is a public policy expert with 36 years experience in local government. As former Assistant City Manager for Small Business & Entrepreneurship at the City of Kansas City, Missouri, Rick has developed regulatory due diligence strategies for emerging technologies and disruptive... Read More →
avatar for Steve Brumer

Steve Brumer

Business Parter, BH IoT Group
Steve Brumer, Partner at BH IoT Group a consultancy firm providing companies across all industries with innovative IoT go-to-market strategy & execution services. With over 30 years+ M2M/IoT, Mobile and Wireless experience Brumer’s specialty is working with executives and entrepreneurs... Read More →
avatar for Chris Bursey

Chris Bursey

CEO, DCS
Chris is a pioneer in the wireless communication industry with over 20 years dedicated to the adoption of wireless technologies throughout all industries ranging from cellular payment processing to the creation of cellular routers and GPS monitoring devices.Chris grew his passion... Read More →
avatar for Bryan Hagedon

Bryan Hagedon

Head of Wireless Innovation, Spectrum
Bryan Hagedon leads the Wireless Innovation team at Charter Communications. He is responsible for use case ideation and strategy leveraging all wireless network technologies and leads Spectrum’s Wireless Solution Partner Program, expanding relationships to accelerate go-to-market... Read More →
avatar for Ben Muhlenbruch

Ben Muhlenbruch

VP Marketing & Business Development, Ready Wireless
Ben Muhlenbruch is Vice-President of Marketing & Business Development at Ready Wireless, where he oversees product and go-to-market planning for an award-winning portfolio of IoT/M2M wireless communication platforms leveraging cellular, analog, Wi-Fi®, Bluetooth®, LoRa™ and t... Read More →


Tuesday September 21, 2021 9:00am - 12:00pm PDT
Executive Ballroom D (DG)